Public Relations Management builds on the basic public relations principles and theories learned in Principles of Public Relations and Public Relations Writing. The goal of the course is for students to learn how to plan, organize, execute, and evaluate public relations campaigns.

In Public Relations Management students will research, design, implement, and evaluate, actual and hypothetical public realtions campaigns. Students are also exposed to a variety of public relations case studies as a means of acquiring the critical/evaluative skills necessary to conduct public relations. Finally, students will have the opportunity to learn public relations writing skills by creating a variety of public relations documents.